an aspirational refresh for a high-end furniture company that brings iconic modern design to the masses
I don’t believe the current DWR website is an accurate reflection of the brand. i feel a cleaner and more modern aesthetic would better align with the experience one has in the presence of the company’s stores and products.
Design and style can be intimidating for many. This refresh hinges on the idea that everyone has a designer inside of them. DWR empowers customers to discover and showcase their style through education, expert consultants, and high-end product lines.